Selling to florists doesn’t have to feel confusing or overwhelming. This downloadable guide breaks down exactly how I sell my flowers to florists; the systems, tools, and workflows I use to keep things organised, efficient, and profitable as a micro flower farmer.
Written from real, hands-on experience, this guide walks you through everything from sending availability lists and managing pre-orders, to setting prices, invoicing, deliveries, and building strong, long-term relationships with your florists. It’s designed to be practical, realistic, and easy to implement, especially if you’re working with limited space, time, or juggling an off-farm job.
How to set up simple systems for selling to florists
How to create and send availability lists that florists actually enjoy ordering from (with behind-the-scenes screenshots of my own Florlist.com set up and a downloadable spreadsheet version if Florlist isn’t your jam)
Practical ways to estimate stem availability without overpromising
How to take and keep track of pre-orders with confidence
Practical pricing strategies for small-scale growers with an example of a cost of production breakdown and other resources
Invoicing and payment terms that work for you and your florists
Delivery and pickup workflows that save time and stress
How to communicate clearly, set boundaries, and become a florist’s go-to grower
New and emerging flower farmers
Micro and small-scale growers
Growers wanting to transition into selling wholesale to florists
Anyone who wants clearer systems and smoother florist relationships
There’s no vague or one-size-fits-all advice here, just real examples of practical and processes that you can adapt to your scale, and build a florist sales system that feels sustainable and doable for you.
NOTE: The resource will be delivered to your email as a downloadable PDF. You will receive a secure link to the file lasting 24 hours after the first download.
BONUS: You can also listen to Episode 15 of Bloommates podcast which is the companion episode that goes along with this resource.
Selling to florists doesn’t have to feel confusing or overwhelming. This downloadable guide breaks down exactly how I sell my flowers to florists; the systems, tools, and workflows I use to keep things organised, efficient, and profitable as a micro flower farmer.
Written from real, hands-on experience, this guide walks you through everything from sending availability lists and managing pre-orders, to setting prices, invoicing, deliveries, and building strong, long-term relationships with your florists. It’s designed to be practical, realistic, and easy to implement, especially if you’re working with limited space, time, or juggling an off-farm job.
How to set up simple systems for selling to florists
How to create and send availability lists that florists actually enjoy ordering from (with behind-the-scenes screenshots of my own Florlist.com set up and a downloadable spreadsheet version if Florlist isn’t your jam)
Practical ways to estimate stem availability without overpromising
How to take and keep track of pre-orders with confidence
Practical pricing strategies for small-scale growers with an example of a cost of production breakdown and other resources
Invoicing and payment terms that work for you and your florists
Delivery and pickup workflows that save time and stress
How to communicate clearly, set boundaries, and become a florist’s go-to grower
New and emerging flower farmers
Micro and small-scale growers
Growers wanting to transition into selling wholesale to florists
Anyone who wants clearer systems and smoother florist relationships
There’s no vague or one-size-fits-all advice here, just real examples of practical and processes that you can adapt to your scale, and build a florist sales system that feels sustainable and doable for you.
NOTE: The resource will be delivered to your email as a downloadable PDF. You will receive a secure link to the file lasting 24 hours after the first download.
BONUS: You can also listen to Episode 15 of Bloommates podcast which is the companion episode that goes along with this resource.
